How to Scale Your Painting Business with Virtual Talent and Fractional CFOs

In this episode of the Commercial Painting Podcast, Annie Newton shares her journey from running a successful painting company in Washington to leading ProfitWorks, a firm that helps painting and service-based businesses grow through fractional CFO services and remote staffing solutions. With over two decades of experience in the trades, Annie offers deep insights on scaling smart, building effective financial back offices, and leveraging remote talent the right way.


She breaks down the differences between controllers and CFOs, and when a business needs each. Annie also discusses the common “Death Valley” businesses hit between $3–5 million in revenue—and how having the right systems, mindset, and talent can help push through to the next level.


Listeners will learn:

  • The right time to bring in fractional CFO or controller support

  • How to restructure your back office for growth

  • The pros and cons of hiring remote (especially offshore) talent

  • Why leadership buy-in is essential for remote hiring success

  • How to avoid common pitfalls with offshore workers—like poor accountability or lack of ROI

  • Why culture, clarity, and communication are essential for leveraging global teams

Whether you’re trying to offload tactical tasks, improve financial visibility, or reimagine your org chart, Annie’s insights are invaluable for leaders looking to scale their painting or trade business with confidence.

Connect with our Guest
ProfitWorks

This Episode is Brought to You by:
Wooster Brush
DC Marketing Group
Commercial Painting Industry Association

Connect with Us
thecpia.com
commercialpaintingpodcast@gmail.com

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